1. The Right Impression

This is part 1 of a 5 part series on the role of Impression Management in how to best present yourself to the outside world.

Business is built upon trust.  Very few people will even consider doing business with entities they don't trust.  "A staggering 92% of millennials reported that trust plays a factor in who influences them online."   If you are in a leadership or customer-facing role and your personal brand does not convey trust then it's time to rethink your strategy.  How do you demonstrate trust?  The old proverb "a picture paints a thousand words." still holds true.

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